Get annoyed and start pressing back again.Search for anything in the address bar of Brave e.g.“That’s where The Urgent Company comes in - created to push the envelope and harness today’s most exciting innovations that seed a compelling, mission-critical point of view one we think consumers are hungry for, and one embodied by Brave Robot’s indulgently bold brand and products.”Įach tub of Brave Robot ice cream is available to purchase for an RRP of $5.99 online and in retail locations across Northern California.I can’t go ‘back’ to a list of browser search results without the browser seemingly hanging (you can see the loading bar gets stuck almost immediately), then it eventually gives me the ‘confirm you’re not a robot’ screen with the slider you have to drag. Ryan Pandya, CEO and co-founder of Perfect Day, added: “Perfect Day makes animal-free dairy products delicious, but we don’t make consumer products. It recently completed a second tranche of Series C funding, bringing the total raised in the round to $300 million. Since its establishment in 2014, Perfect Day has been developing and scaling a method for producing functional protein through the fermentation of microflora and plant sugars. We are excited to bring animal-free dairy to consumers, creating a new ice cream category at retail that we can run with,” said Paul Kollesoff, co-founder and general manager at The Urgent Company. “Brave Robot is truly the best of both worlds, without sacrificing the ice cream experience or the environment. The brand says that additional flavours are in development. The animal-free protein is combined with chunks and inclusions to create eight flavours of Brave Robot ice cream: PB ‘N Fudge, Buttery Pecan, Blueberry Pie and Hazelnut Chocolate Chunk, Vanilla, A Lot of Chocolate, Vanilla ‘N Cookies and Raspberry White truffle. The new range of ice cream is made with Perfect Dairy’s non-animal whey protein which the food tech start-up claims is identical to the proteins found in cow’s milk.ĭescribed as having a “creamy indulgent taste and animal-free, planet-positive benefits”, Brave Robot is lactose free, cholesterol free and vegan. The Urgent Company, a new consumer packaged goods company, has launched a new ice cream brand in the US made with Perfect Day’s animal-free whey protein.īrave Robot marks The Urgent Company’s premier brand, as it claims to focus on next generation natural foods which harness innovation and science to create great tasting and sustainable animal-free foods.

Brave robot